darrylfeldman.com

About.

I have been working in the interactive media industry for over 15 years and have seen the internet grow dynamically from humble beginnings through to dotcom boom and bust and then back to growth and web 2.0 hype. I am currently trying to figure out what comes next, whilst enjoying family life in Prenzlauer Berg, Berlin.

Originally uploaded by dazzliod.

This shot was taken on a recent trip out and about, where I caught 2 tawny owls unawares. Well actually they were not about to move that far…away from the display in the museum that is.

Saw this a while back and got quite excited, especially the social aspect where you can add your own data/tag to real world objects. And it’s an iPhone app! Check their site http://www.tonchidot.com/blog.html (Japanese) which is also cool.

This video shows a nice idea and the potential of AR (superimposing superimposing of computer-generated images or text on an image of the real world, as taken by the camera of a mobile phone). Expect to see a ton of innovation around this in coming months and no doubt marketing campaigns. Bladerunner here we come…

Absolutely brilliant night had with old pal Kev in Brixton skanking away to The Specials in our old stomping ground. Even managed a few pints in the Coach and Horses beforehand to boot. The crowd was terracelike and rowdy which added to the atmosphere. They did all the classics and performed and looked better than I expected (edgy and sharp) – even better that the gig I went to in the early 80’s where the gig was interrupted due to the hooligan element. Of course there was no Jerry Dammers but Terry Hall did a great job despite his coughing. Neville Staples jumped about a fair bit and Roddy Radiation still looks like a gangly Rockabilly. The night was a classic.

After perusing recently a book on Braun design I realise how iconic some of their design pieces are. I once had the clock below (AB 1 clock) which is a very good example of their 10 principles. In 1971 Braun introduced the AB1 Alarm Clock, designed to do what is required — keep accurate time and wake you up in the morning — no more no less. By adhering to design principles, Dieter Rams and Dietrich Lubs, created an icon of modern design. I bought this clock when I was a student, it cost a few pounds no more and I used it every day for many years. I found it a very pleasant way to wake up, easy to use even when half asleep, non-intrusive and something I grew to love.

The 10 design rules as by defined by Dieter Ram:

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design helps us to understand a product
5. Good design is unobtrusive
6. Good design is honest
7. Good design is durable
8. Good design is consequent to the last detail
9. Good design is concerned with the environment
10. Good design is as little design as possible
11. Back to purity, back to simplicity